Effective accountable communication

Today it is more important than ever that our shopping experience becomes more informed, more knowledge based thus enabling us all to make sure that our money goes towards sensible, value for money, products and services.

Tuesday, 23 February 2010

Morality & Truth - the real victims of the advertising age!

Morality & Truth - the real victims of the advertising age!
Posted by Paul Ashby at 10:01
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Paul Ashby
Weston-super-Mare, North Somerset, United Kingdom
Having realised how wasteful and inefficient conventional advertising is I pioneered interactive marketing communication to the marketing/advertising community thirty years ago. Investing over $10 million in independent research I have established that interactive communication, properly executed is a far more effective, efficient form of marketing communication.
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