Could it be that knowledge is so scarce regarding what is communication?
Could it be that advertising agencies have become inefficient, thus contributing to advertising failure?
Could it be that Senior Management have become counter productive. Hierarchy stifles originality?
Because from here, for example, listening to Accountant turned Advertising "Guru" Sir Martin Sorrell, the problem is not that advertising agencies, together with their Clients, consider arguments against advertising and reject them. They haven't even thought about them!
The question isn't "Are there alternatives to advertising/marketing". It's "Why do people fail to even consider them?"
Web 2.0 appears to have been going along for some time, with the irrational exuberance of Web 1.0 – and it is interesting to note the absence of challenge.
There is cause for great concern. Thanks to the migration of advertising from print to Internet sites offering free classifieds, we face the prospect of losing the most reliable source of information about the world we live in. Newspapers!
And without a doubt duplicitous corporations will simply place their corporate messages between editorial and advertising in the hope that they will be taken for user generated content.
In my opinion most of the blame for this destruction of a perfectly good media system lies firmly at the feet of the Advertising Agencies!
There are too many Chiefs and no Indians! These Chiefs have many varied opinions as to why advertising is in the state it is in now!
But none of them have any idea as to what communication is – for if they did the world would be a totally different place than it is to day.
Please also visit: http://interactivetelevisionorinteractivetv.blogspot.com
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