To help me discover what Advertising and Marketing articles you would like to see please take the time to answer the following questions and email your answers back to me on paul.ashby@yahoo.com
Question 1:
Currently I have approximately fifty-three (53) articles published on various Ezine sites on the Web. Have you found them to be?
1. Interesting?
2. Beneficial?
3. Too negative.?
4. Reflective of the current state of marketing and advertising?
5. I haven't read any of your articles.
Question 2.:
Do you agree that feedback is the key element of any communication process?
1. Yes.
2. No.
3. I think that feedback & interaction are fundamental to successful communication.
4. I feel that far too little notice has been taken of the whole interactive process.
5. Do you think that game playing and Interactivity substantially improve the process of communication?
Please respond so as to enable me to provide advertising and marketing articles that you require so that we can all benefit from a mutually satisfying learning process.
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Sunday, 24 June 2007
Monday, 18 June 2007
You have huge amounts of data…so why are you starved of knowledge?
Despite spending hours on the 'phone or online your customers are just not connecting with you, resulting in angry customers hanging up and going elsewhere.
We are becoming more and more divided by technology. Your customers' dread interactive voice-response, the on-hold music that doubles the annoyance of queuing, the codes and passwords, are all barriers to effective communication.
The rage among your customers has reached an intensity, which is now causing great damage to your relationship with your customers. We are now dehumanising our customer relationships even more than conventional advertising ever did, the very objective of which was to do the exact opposite!
There is more information available on: http://interactivetelevisionorinteractivetv.blogspot.com
Internet Marketing Courses
Free Internet Marketing Courses, Free Access to 120h Audio Featuring Successful Marketers, Free Money Making Website, Free Internet Marketing Teleseminars.
We are becoming more and more divided by technology. Your customers' dread interactive voice-response, the on-hold music that doubles the annoyance of queuing, the codes and passwords, are all barriers to effective communication.
The rage among your customers has reached an intensity, which is now causing great damage to your relationship with your customers. We are now dehumanising our customer relationships even more than conventional advertising ever did, the very objective of which was to do the exact opposite!
There is more information available on: http://interactivetelevisionorinteractivetv.blogspot.com
Internet Marketing Courses
Free Internet Marketing Courses, Free Access to 120h Audio Featuring Successful Marketers, Free Money Making Website, Free Internet Marketing Teleseminars.
Friday, 15 June 2007
The rising blizzard of meaningless information!
We read the Marketing, Media & Advertising publications regularly in vain hope that the troublesome issue of commercial clutter will start to become a major concern within the industry.
Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel"
"Balloon ads really take off for Ford".
Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible a statement as "Pigs might fly"!
May we ask "What about the poor old customer"? Because they are not, obviously taking delivery of all these intrusive commercial messages.
Solve all your problems immediately - & cut through the clutter - include Interactive Marketing Communication on your schedules right now!
Be pleasantly surprised visit: http://interactivetelevisionorinteractivetv.blogspot.com
Yes, we read that there is plenty of news regarding the imminent arrival of yet more clutter! For example "Agencies welcome news of Virgin 1 free-to-air channel"
"Balloon ads really take off for Ford".
Tess Alps saying, "TV's influence on campaigns should be self-evident", which happens to be about as sensible a statement as "Pigs might fly"!
May we ask "What about the poor old customer"? Because they are not, obviously taking delivery of all these intrusive commercial messages.
Solve all your problems immediately - & cut through the clutter - include Interactive Marketing Communication on your schedules right now!
Be pleasantly surprised visit: http://interactivetelevisionorinteractivetv.blogspot.com
Monday, 4 June 2007
An open letter to the newspaper and magazine publishing industry
Because you are all suffering from the death of a thousand cuts!
Advertising budget cuts that is.
There is a very one-sided alliance between the Advertising Industry and the Media. Secure because of a huge myth, that myth? – "Advertising Works" – well it doesn't.
Now the highly inefficient advertising industry is beginning to desert you to spend their Clients' money on a totally unproven media – Web 2.0, a medium hostile to the very concept of one-way advertising.
Blaming you for the inability of their futile advertising to work.
Why don't you start to question the effectiveness of advertising? Or rather the lack of it! After all you have the resources together with the research to allow you to refute advertising's' preposterous claims!
And are you going to allow two or three thousand creative people, who don't understand the process of communication, to destroy a perfectly good media infrastructure painstakingly built up over many years?
After all, all they have is some geeky gobbledegook relating to technology, which confuses Clients and customers alike, and means absolutely nothing of any value.
And why, when we have an ageing population, do we have advertising aimed at potty-trained juveniles?
Recently at a Media Conference held in Wales, one Client warned the audience, "Change or Die"!
Unfortunately for us Advertising Agencies will not change. So unless you do something soon we will all loose the one reliable source of information available – you, newspapers and magazines.
You have to do something because the rising blizzard of commercial clutter is driving your customers elsewhere and why should we all loose out because of Advertising Agencies and their highly inefficient way of conducting business?
Please also visit:http://interactivetelevisionorinteractivetvblogspot.com
Advertising budget cuts that is.
There is a very one-sided alliance between the Advertising Industry and the Media. Secure because of a huge myth, that myth? – "Advertising Works" – well it doesn't.
Now the highly inefficient advertising industry is beginning to desert you to spend their Clients' money on a totally unproven media – Web 2.0, a medium hostile to the very concept of one-way advertising.
Blaming you for the inability of their futile advertising to work.
Why don't you start to question the effectiveness of advertising? Or rather the lack of it! After all you have the resources together with the research to allow you to refute advertising's' preposterous claims!
And are you going to allow two or three thousand creative people, who don't understand the process of communication, to destroy a perfectly good media infrastructure painstakingly built up over many years?
After all, all they have is some geeky gobbledegook relating to technology, which confuses Clients and customers alike, and means absolutely nothing of any value.
And why, when we have an ageing population, do we have advertising aimed at potty-trained juveniles?
Recently at a Media Conference held in Wales, one Client warned the audience, "Change or Die"!
Unfortunately for us Advertising Agencies will not change. So unless you do something soon we will all loose the one reliable source of information available – you, newspapers and magazines.
You have to do something because the rising blizzard of commercial clutter is driving your customers elsewhere and why should we all loose out because of Advertising Agencies and their highly inefficient way of conducting business?
Please also visit:http://interactivetelevisionorinteractivetvblogspot.com
Friday, 1 June 2007
We put up with terrible, inappropriate, unaccountable advertising. Why?
Could it be that there is truth in the fact that big advertising agencies performance deteriorate when they grow beyond a certain size?
Could it be that knowledge is so scarce regarding what is communication?
Could it be that advertising agencies have become inefficient, thus contributing to advertising failure?
Could it be that Senior Management have become counter productive. Hierarchy stifles originality?
Because from here, for example, listening to Accountant turned Advertising "Guru" Sir Martin Sorrell, the problem is not that advertising agencies, together with their Clients, consider arguments against advertising and reject them. They haven't even thought about them!
The question isn't "Are there alternatives to advertising/marketing". It's "Why do people fail to even consider them?"
Web 2.0 appears to have been going along for some time, with the irrational exuberance of Web 1.0 – and it is interesting to note the absence of challenge.
There is cause for great concern. Thanks to the migration of advertising from print to Internet sites offering free classifieds, we face the prospect of losing the most reliable source of information about the world we live in. Newspapers!
And without a doubt duplicitous corporations will simply place their corporate messages between editorial and advertising in the hope that they will be taken for user generated content.
In my opinion most of the blame for this destruction of a perfectly good media system lies firmly at the feet of the Advertising Agencies!
There are too many Chiefs and no Indians! These Chiefs have many varied opinions as to why advertising is in the state it is in now!
But none of them have any idea as to what communication is – for if they did the world would be a totally different place than it is to day.
Please also visit: http://interactivetelevisionorinteractivetv.blogspot.com
Submit
Articles to the Neo Article Directory - Article submission and content
you can use for free at NeoArticle.com
Could it be that knowledge is so scarce regarding what is communication?
Could it be that advertising agencies have become inefficient, thus contributing to advertising failure?
Could it be that Senior Management have become counter productive. Hierarchy stifles originality?
Because from here, for example, listening to Accountant turned Advertising "Guru" Sir Martin Sorrell, the problem is not that advertising agencies, together with their Clients, consider arguments against advertising and reject them. They haven't even thought about them!
The question isn't "Are there alternatives to advertising/marketing". It's "Why do people fail to even consider them?"
Web 2.0 appears to have been going along for some time, with the irrational exuberance of Web 1.0 – and it is interesting to note the absence of challenge.
There is cause for great concern. Thanks to the migration of advertising from print to Internet sites offering free classifieds, we face the prospect of losing the most reliable source of information about the world we live in. Newspapers!
And without a doubt duplicitous corporations will simply place their corporate messages between editorial and advertising in the hope that they will be taken for user generated content.
In my opinion most of the blame for this destruction of a perfectly good media system lies firmly at the feet of the Advertising Agencies!
There are too many Chiefs and no Indians! These Chiefs have many varied opinions as to why advertising is in the state it is in now!
But none of them have any idea as to what communication is – for if they did the world would be a totally different place than it is to day.
Please also visit: http://interactivetelevisionorinteractivetv.blogspot.com
Submit
Articles to the Neo Article Directory - Article submission and content
you can use for free at NeoArticle.com
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