The techno-crowd in both the education and advertising industry have a lot in common.

They are very strong in their assertions, and very weak on proof.

They continue to inflate the hysterical threat-of-not-accepting-their-solution language, despite

contradictory data.

They think anecdotes are evidence.

When data does not support their position, they jump to false goals -- like the dubious fashionable-

yet-bankrupt "engagement" argument.There is a lesson to be learned here. Whether you are selling

cheeseburgers, trying to lift the educational achievement of children, or

operating in any other field of endeavor, technology has so far proven to be no

substitute for strategy.  Interactive Marketing Communication...the ONLY way to make digital

work effectively for you!!  Contact Paul Ashby on (UK) 01934 620047 or paulashby40@yahoo.com