Every day you're exposed to more than four hours of media. Most of it is
optimized to interrupt what you're doing. And it's getting increasingly harder
and harder to find a little peace and quiet. The ironic thing is that marketers
have responded to this problem with the single worst cure possible. To deal with
the clutter and the diminished effectiveness of Interruption Marketing, they're
interrupting us even more!
optimized to interrupt what you're doing. And it's getting increasingly harder
and harder to find a little peace and quiet. The ironic thing is that marketers
have responded to this problem with the single worst cure possible. To deal with
the clutter and the diminished effectiveness of Interruption Marketing, they're
interrupting us even more!
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