Yahoo music ratings, Google PageRank, MySpace friends, Netflex user reviews – these are all manifestations of the wisdom of the crowd. Millions of regular people are the new tastemakers. Some of them act as individuals, others are parts of groups organised around shared interests, and still others are simply herds of consumers automatically tracked by software watching their every behaviour. For the first time in history, we’re able to measure the consumption patterns, inclinations and tastes of an entire market of consumers in real time and just as quickly adjust to the market to reflect them. These new tastemakers aren’t a super-elite of people cooler than us, they are us
We are leaving the Information Age and entering the Recommendation Age. Today information is ridiculously easy to get you practically trip over it on the street. Information gathering is no longer the issue – making smart decisions based on the information is now the trick .
We are leaving the Information Age and entering the Recommendation Age. Today information is ridiculously easy to get you practically trip over it on the street. Information gathering is no longer the issue – making smart decisions based on the information is now the trick .
No comments:
Post a Comment