As the Western world continues its inevitable Decline it is becoming really hard to argue that Marketing should continue to function as the Primary source of Business activity. As Mass Media have matured, the behavioural dynamics of perception and interaction are now critical to the redefinition of its role and its role in Marketing.
1. The stunning decline of the US automobile market. The Market Share of the Big 3 companies fell
from 70% in 1989 to 52% in 2008! And this despite the many millions spent on Marketing.
2. Only 1% of Facebook 'Fans' engage with Brands.
3. The Enrenberg - Bass Institute states "...but to change the way people act overnight is just unrealistic".
4. Brands "wasted time and money" on misguided digital strategies states a study by TNS Digital Life.
5. Time magazine stated "The days when mass market media is the sole vehicle to reach an audience
are officially over"!
6. The Raisin Advisory Board spent $50 million a year for 5 years, sales fell back in the 3rd year!
7. The Milk Advisory Board spent $50 million a year for 15 years, sales declined in a straight line!
THERE ARE NO BLUE SKIES AHEAD FOR ANYONE WHO RESISTS CHANGE AND FOCUS
ALL THEIR EFFORTS ON PROTECTING THE STATUS QUO!
1. The stunning decline of the US automobile market. The Market Share of the Big 3 companies fell
from 70% in 1989 to 52% in 2008! And this despite the many millions spent on Marketing.
2. Only 1% of Facebook 'Fans' engage with Brands.
3. The Enrenberg - Bass Institute states "...but to change the way people act overnight is just unrealistic".
4. Brands "wasted time and money" on misguided digital strategies states a study by TNS Digital Life.
5. Time magazine stated "The days when mass market media is the sole vehicle to reach an audience
are officially over"!
6. The Raisin Advisory Board spent $50 million a year for 5 years, sales fell back in the 3rd year!
7. The Milk Advisory Board spent $50 million a year for 15 years, sales declined in a straight line!
THERE ARE NO BLUE SKIES AHEAD FOR ANYONE WHO RESISTS CHANGE AND FOCUS
ALL THEIR EFFORTS ON PROTECTING THE STATUS QUO!
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