The all powerful Marketing Guru...

The all powerful Marketing Guru is based upon the complete fallacy that only he/she knows how to market products/services...and that advertising works.

And that amazinglngly patronising idea is based upon the fact that the public are dupes who digest all advertising...and than act upon it! This is not true now and never has been.

The foundation myth of marketing potency is the silly claim, attributed to many people, that "half my advertising works, I don't know which half"

The claim is both tasteless and factually wrong.

The idea that advertising works (together with Marketing) is only believed by people who work for advertising/marketing agencies, people active in corporations, and people who work in all forms of media.

You can see this silliness incarnate in magazines like Campaign and Marketing week after week.

Most consumers resent the insinuation that they, along with all the rest of us, are mere puppets.

It is now time to accept that the end of Marketing and Advertising is here and that there are far more effective solutions to marketing programmes. Programmes that will be totally transparent and will also allow Clients to half their current bloated marketing budgets and be twice (or more) as effective.

Interaction makes it clear: Advertising a thing of the past

In an Interactive world, the power of an "ad campaign" to change minds is strictly limited, and getting more so every day.   It's way past time for the marketing services industry's leaders to get interactive and leave the outmoded advertising way of doing business!

7 Reasons Why the Reign of Marketing is about to come to an End!

As the Western world continues its inevitable Decline it is becoming really hard to argue that Marketing should  continue to function as the Primary source of Business activity.   As Mass Media have matured, the behavioural dynamics of perception and interaction are now critical to the redefinition of its role and its role in Marketing.
1.   The stunning decline of the US automobile market.   The Market Share of the Big 3 companies fell
      from 70% in 1989 to 52% in 2008!  And this despite the many millions spent on Marketing.

2.   Only 1% of Facebook 'Fans' engage with Brands.

3.   The Enrenberg - Bass Institute states "...but to change the way people act overnight is just unrealistic".

4.   Brands "wasted time and money" on misguided digital strategies states a study by  TNS Digital Life.

5.   Time magazine stated "The days when mass market media is the sole vehicle to reach an audience
      are officially over"!

6.   The Raisin Advisory Board spent $50 million a year for 5 years, sales fell back in the 3rd year!

7.   The Milk Advisory Board spent $50 million a year for 15 years, sales declined in a straight line!

THERE ARE NO BLUE SKIES AHEAD FOR ANYONE WHO RESISTS CHANGE AND FOCUS
ALL THEIR EFFORTS ON PROTECTING THE STATUS QUO!