Monday 14 June 2010

This Marketing Crisis is an Opportunity to Call...

...Advertising to Account!

 


This Marketing Crisis is an Opportunity to Call Advertising to Account


By Paul Ashby


           


 


Are we at all surprised that
the current advertising crisis has come this far? Let's be honest: the warning voices have been around for a long time, the fact that these warnings were consistently ignored has now brought about the near collapse of the system.


 


We live in a schizophrenic world and we will be held accountable for our sins. The reasons why the writing on the wall was ignored has to do with the denying of inconvenient truths and also because nobody

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