What on earth are they teaching these days at Business Schools?
Because it certainly does not include honesty. It can be said with certainty that the current global financial crisis was created by the utter dishonesty of the banks.
The reputations of the largest corporations in the world are being questioned more and more as a tsunami of evidence emerges as to the utter indifference of Top-down-Management to their customers needs and expectations.
And the weasel words used by Marketing and Advertising agencies to justify spending (and thus wasting) more and more ineffectual advertising on new and old media are examples of creatively brilliant lying!
Traditional TV advertising is under further threat as the take-up of personal video recorders (PVRS) soars, and still they recommend advertising on TV, where no research evidence has ever emerged as to its efficiency and accountability.
Just how dishonest is the Advertising Industry?
For thirty years at least there has been a well researched, well documented communications technique that proves, beyond a shadow of a doubt, that interactive communication, properly executed, is far more cost effective than traditional advertising. However given the method of remuneration enjoyed by the Advertising Agencies/Media
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