Preferences for private label products have remained consistent across the globe in the past year.
Over 60% of Americans have more regularly opted for own-label goods in the last 12 months, with Japanese customers on 49% and Europeans on 45%.
As consumers everywhere have discovered that switching offers substantial cost benefits,Shoppers' Voice predicts store brands will prevail at the expense of premium alternatives – for the short term at least.
Contact: paul.ashby@yahoo.com
