has watched its market share decline
steadily for the past thirty years. (General Motors)
* One advertiser with a rock steady
level of sales spent $50 million a year for five years to increase
sales. Sales rose the first year but fell back to pre-advertising
levels by the third year. (Raisin Advisory Board)
* One advertiser faced with steadily
declining sales spent $50 million a year for 15 years and continues
to spend while sales continue to decline in a straight line. (Milk
Advisory Board)
* One corporation that never
advertises, doesn't permit advertising in its retail space, has grown
in 6 six years from nothing to the largest seller in its field and
has three times the stock market value of General Motors. (Google)
On the subject of the success of Google
it is important to note the difference between advertising and
listing.
* Advertising describes a message
placed in front of many people most of whom have no interest in the
message.
* A listing is a message placed in
front of people who are looking for information related to that message. Google is pure listing, and it works.
But Shopper's Voice consistently lifts
sales and all key elements of the marketing program. Contact Paul
Ashby @ paulashby40@yahoo.com. Visit
htt://interactivetelevisionorinteractivetv.blogspot.com or call (0044)
01934 620047
